The Northeast Region met Dec. 4 at Bleacher Report in New York City. The day’s activities featured three panel discussions, which can be viewed below using password Bleacher18.

Panel One: Search engine optimization, audience engagement and you. We talked to in-industry experts about how best to gear your work so it’s seen by the most possible people. (Left to right: Sam Manchester, NYT; Lee Scheckter, BR; Justin Pelletier, Boston Herald (moderator/participant)

Panel Two: Covering the “niche” sports – How to make time and use resources to make sure “small” stuff doesn’t get lost (Left to right: Greg Brownell, Glens Falls Post-Star; Mark LaMonica, Newsday; Marisa Ingemi, Boston Herald; Moderator: Justin Pelletier, Boston Herald)

Panel Three: Reaching the millennial reader – Is it as easy as hiring millennial writers? Not necessarily. What’s the secret to hooking the next wave of readers? What do those readers want? (Left to right: Joon Lee, BR; Master Tesfatsion, BR; Meghan Ottolini, Boston Herald; Moderator: Bill Eichenberger, Bleacher Report).